Video localization consists of taking an original video and adapting it for a target audience in a particular region or country. This could encompass dubbing it in a different language, adding subtitles, adapting cultural references, and formatting units of measurement. Localization gives a video cultural context and familiarity so that its message translates to a target audience.
[Average read time: 3 minutes]
photo by Kon Karampelas
As we mentioned in a previous blog, video is the go-to medium for boosting traffic to your site. A recent study stated that
Once clients find your website, they’re more likely to click and spend more time on it if there’s video content, especially if it’s in their native language.
photo by Jezael Melgoza
If your online presence is only in English, it’s missing out on large, growing markets. Online English content is still the majority, however, content in Arabic, Chinese, Russian and other languages is growing at a faster pace. Only aboutas a first language and it’s estimated that Therefore, each localization gives your business an opportunity to connect to a new, potentially bigger market.
With each market, care must be taken in the localization and marketing process so that you can successfully expand your business in that area. As mentioned before, many countries in Europe and Asia prefer their content dubbed due to historical factors and the ease of listening to dubbed videos (such as not having to look at the screen the whole time). Be sure to research your target countries to find the best localization approach for each one. Reaching more customers in different areas of the world means more return on investment as well as strengthening your brand’s global presence.
Amazon, considered one of the most valuable brands in the world, has expanded and localized their services to many different countries. Whether it’s London or Tokyo, local residents recognize Amazon as a convenient, fast service for getting the products they want delivered to their homes. Their local commercials can also be quite heartwarming: a popular Amazon Prime Japan commercial shows a Japanese family ordering an item on Prime to help their infant daughter and family dog get along.
It’s hard to compete against Amazon, however, you might be able to get a competitive advantage in your industry by being one of the first to localize their online content for a particular market. Also, once you’ve gone through the localization process for one language, it’s much easier to localize a video into other languages, thus opening up the outreach of your content to an even wider audience and thus being even more competitive in the market.
Video localization also has a number of other benefits:
These are just some of the many benefits of video localization. Hopefully this blog has shown you how video localization can help grow your business and reach clients that you might not have otherwise.
Want to localize your video for an international audience? Contact us today for a free quote! Click the button below:
To request information or a free quote,